“There is little difference in people, but that little difference makes a big difference. That little difference is attitude. The big difference is whether it is positive or negative.
-W. Clement Stone.
Viral marketing works on the premise that your service or product is popular enough to advance through a word-of-mouth process. Whether this gets done [...]

Your reputation as a qualified dentist should not be compromised by a website that doesn’t reflect your practice. Why pay thousands on a site that has all the latest technology when you’re not quite hitting the right audience your patients and future clients?
While web designers know all the latest tricks for HTML and other [...]

One of the many Web 2.0 buzz words thrown around today is Wiki. But what exactly is a Wiki and what purpose does it serve? This is the official definition taken from the Wiki site:
The simplest online database that could possibly work. Wiki is a piece of server software that allows users to freely create [...]

Online marketing has carved out a niche of its own quickly in the last decade. The spread of the Internet has opened a multitude of avenues for small business owners and marketing their businesses is no more the same shackled-down-to-the-earth kind of dependency on conventional marketing techniques.
Small Business On The Internet
Marketing your small business online [...]

Ill admit it: Im guilty. Are you? Most of us who have online businesses are guilty. What are we guilty of in our advertising promotions? The failure to consider the viability of offline marketing techniques, particularly custom-imprinted promotional items that people use each and every day. Not just once a day, but throughout their day.
When [...]

The NMA held a conference in London on the future of online marketing. The discussion covered a lot of interesting topics surrounding the increasingly popular world of search engine marketing.
Website usability and conversions
Peter Ballard from Foolproof spoke about improving website usability to improve conversion rates from your search engine marketing campaigns. Useful tips from this [...]

By all measures, the success of the local small business sector in maintaining its share of the market lies in online advertising and marketing strategies. Already, large businesses in the more developed member states in the CARICOM Single Market and Economy (CSME) are using interactive computer technologies to compete for customers in the region and [...]

For some reason some people seem to think that all they have to do is build a site and the customers will come running. Well I hate to burst anyone’s bubble but online marketing is not “Field of Dreams”. You can’t just throw up a site selling anything you want and expect hungry buyers to [...]

Do you get those emails that promise 2 million targeted visitors to your site in 24 hours? Or the ones that say that you can email 5 million people spam free?! With all of the junk and hype out there, it can be difficult for the internet marketing newbie to know what marketing methods [...]

“We decided to optimize our website only for keywords that bring up our competitors when searched. So, what I have to do is to take every keyword that is in your research and to run a search on Google to see if our competitors are there. You’ll hear back from me early next week.”
The above [...]